Who is this written for? This is written for Brooktech Maintenance Services Ltd, a maintenance company based in northwest England.
Target audience: Business owners or employees in charge of sustainability who are looking for ways to improve their sustainability. They are busy, flooded with emails, and are looking for some help with understanding their carbon footprint.
Purpose: To stand out in the audience’s inbox as an invitation to learning about a key facet of sustainability; to make Brooktech a company that businesses trust to service them.
(Subject line) Warning: your business’ carbon footprint needs checking
Dear Mike,
Your business is producing more carbon than you realise. But, relax. You’re looking at the solution.
Join the race to net zero at BrookTech’s free Carbon Conference at 9am on 10th April at the Stockport Masonic Guildhall.
Address
Stockport Masonic Guildhall
169 Wellington Road
South Stockport
Cheshire
SK1 3UA
Tackle your emissions, go green and ease your customers’ anxieties.
*Link to Eventbrite sign up page*
What’s in it for you?
Specialist knowledge, tips and adjustments for making your premises carbon-neutral. Researchers, surveyors and advisors, including Nicole Verde from Positive Planet, are coming together to present green opportunities for your business.
Expert talks, a Q&A panel and a round-table discussion will give you all the essentials for reducing your business’ carbon footprint.
While you’re there, pocket some BrookTech discounts to carbon-saving installations, such as LED lighting.
Join us at 9am for a welcoming drink and finish at 2:30pm, including a free lunch and snacks.
Driving? Park in the large on-site car park. Travelling by train? Walk just 10 minutes from Stockport train station.
Your schedule on 10th April 2024 includes:
Carbon factories – Alfred Wool talks how carbon is produced by multiple business activities
Transformation today – Nicole Verde leads a round-table discussion on how to transform to a carbon-neutral building
Q&A panel – Experts answer your anonymous questions
Take me there!
The corporate world is going green. Don’t get left behind.
Click the link below now to sign up with Eventbrite.
*Link to Eventbrite sign up page*
See you soon!
*signature*
Laura Deacon
The Brooktech team
Read more of my copywriting portfolio here or check out my blog here.
Reference
Brooktech Maintenance Services Ltd (2024) [online] Available at: https://www.brooktechmaintenance.com/
Disclaimer:
This is not a real marketing email. This is part of my coursework for the Copywriting course for The College of Media and Publishing and has not been used by real clients.