Who is this written for? I wrote this for Ocushield, a company that sells products to protect against blue light.
Target audience: People who regularly use screens and who suffer with sore eyes, bad sleep and headaches. They are looking for an affordable solution or they’ve never realised there is a solution to screen tiredness.
Purpose: To target the pain points of the customer and show them an excellent, affordable solution. This could be published with an image in a range of formats, printed or online.
Beat the blue light bully with Ocushield’s lenses
If you feel like your screen is beating your eyeballs with a cricket bat, you’re right. It is.
Well, imagine the cricket bat is made of millions of tiny blue lasers. How does that feel?
If wonderful is not your answer, then wonderful is what you need.
Welcome sweet relief with Ocushield’s affordable blue-light glasses for instant eye and headache relief, approved by the FDA.
Maintain your stylish office look with a lightweight, trendy pair. Featuring a UV filter and excellent eye protection, of course.
Rescue your eyeballs today (with or without a prescription) at Blue Light Glasses | Ocushield.
Read more of my copywriting portfolio here or check out my blog here.
References
Ocushield (2024) Anti Blue Light Glasses for Men & Women [online] Available at: https://www.ocushield.com/products/anti-blue-light-glasses
Disclaimer:
This is not a real short advert. This is part of my coursework for the Copywriting course for The College of Media and Publishing and has not been used by real clients.