Who is this written for? This is written for Cryptozoic Entertainment who created the game Spyfall.
Target audience: Parents of children who are addicted to online gaming or screens. They are looking for a reliable way to wean their children off their addiction and have more face-to-face family time.
Purpose: To explain the benefits of the Spyfall card game as a way of combating screen addiction; to present the game on a blog page where readers are already looking for answers.
Screen-free family time isn’t a myth: it’s waiting for you in a spy-hunting card game
Over 60 million people are addicted to them. Children can experience bullying and aggression on them. They separate families in free time.
Online games can take over.
If your child is part of the 82% of UK children aged 12 to 15 playing online games, they are susceptible to the damaging repercussions of addiction. Aggression, sleep disorders and declining performance at school are classic warning signs.
Whilst growing up, your teen does not have the social resources to curb dependency on video games, especially as they offer an imaginary respite for loneliness and low self-esteem. You may already be facing hyperactivity, stress and impulsivity from your teen, or refusal to go to school.
Instead of screen isolation in the evenings, you likely just want some face-to-face fun with your kids. Spyfall, the affordable and mysterious yet hilarious card game, is your answer.
Immerse your family in thirty different scenes, from a circus tent to a submarine, and spot the spy among you by asking each other shrewd questions. The best conversation with your kids yet may be on a pirate ship.
Logic, reasoning, and social skills are needed offline: each player will unveil their mysterious side by hiding their identity. Bluff, take risks, keep a straight face – just find that spy.
Your disengaged teen can reconnect with you in the world of imagination. Watch their reactions as they watch yours – how well do you know each other?
The fun family nights you thought were history can return today with Spyfall. Don’t miss out – get Spyfall now on Amazon.
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References:
Family Lives (2024) Gaming [online] Available at: https://www.familylives.org.uk/advice/teenagers/online/gaming
Delamere (2022) Gaming Addiction Report 2022 [online] Available at: https://delamere.com/blog/gaming-addiction-report-2022
Children’s Commissioner (2019) Gaming the system [online] Available at: https://www.childrenscommissioner.gov.uk/resource/gaming-the-system/
Statista (2023) Share of children in the United Kingdom (UK) who ever play games online from 2015 to 2022, by age group [online] Available at: https://www.statista.com/statistics/274427/online-gaming-among-children-in-the-uk-by-age-group/
Lerida-Ayala, V., Aguilar-Parra, J. M., Collado-Soler, R., Alferez-Pastor, M., Fernandez-Campoy, M. and Luque-de la Rosa, A. (2022) Internet and Video Games: Causes of Behavioural Disorders in Children and Teenagers, Children (Basel), [online] 10. Available at: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9856521/#:~:text=We%20find%20that%20the%20excessive%20use%20of%20video,social%20relationships%20and%20the%20development%20of%20emotional%20intelligence
Disclaimer:
This is not a real advertorial. This is part of my coursework for the Copywriting course for The College of Media and Publishing and has not been used by real clients.