Who is this written for? I wrote these newsletter extracts for a hypothetical company, KitchenWiz, that sells kitchen appliances.
Target audience: People looking for appliances to make their lives easier with style. They’re homeowners earning a big enough salary to buy a good kitchen appliance and they have busy lives with little time.
Purpose: To build rapport with current customers and build trust with potential new ones by giving them helpful tips and updates.
Mum-of-three conquers meal prep with KitchenWiz’s Wonder Toaster
“Breakfast, lunch and dinner are pretty much sorted now,” said Leslie Thornton of Yorkshire last week to our correspondent Jim.
As a farmer and mother of three toddlers, Leslie Hunter recently bought KitchenWiz’s 3-in-1 Wonder Toaster to cut corners on meal preparation to give her more time to care for her young family.
Leslie manages a sizeable farm alongside her husband, Frank, in Yorkshire. The never-ending pressures of farming life and raising a young family sent Leslie on the hunt for something to help with meals. Living an hour out of town means they can’t rely on friends and family very much, so it had to be a quick fix.
KitchenWiz’s Wonder Toaster was the perfect answer.
“Mealtimes are major events with three kids 5 and under,” Leslie reports. “I never knew a toaster could be such a game-changer !”
The Wonder Toaster features a toaster, grill and panini press. Leslie and Frank use it to prepare toast in the morning, toasted sandwiches for lunch and meat or vegetables for the evening.
They rely on it every day of the week. “Because we can use it for every meal, we don’t have to use everything in the kitchen – the oven and such like,” Leslie explained. “It saves time thinking about what to cook next because you can basically grill anything and everything on it!”
Leslie gave the Wonder Toaster a 5-star review after using it for a week. Take a look at it here. (link)
Here’s what Mary Berry thinks about air-fryers
Since air-fryers rose to the fore in cooking trends, there’s been a buzz of different opinions about them. Our correspondent, Tim, interviewed Mary Berry to see what she thinks.
Tim: Air-fryers are so popular now, aren’t they? What finally persuaded you to buy one?
Mary: Well, my daughter Annabel did most of the persuading. She was really taken with hers but for a long time I wasn’t interested. I slowly came around though; we’ve had some excellent food from it.
Tim: Well, it’s certainly celebrated for making cooking so easy. But what’s your verdict? We’d love to hear your professional opinion.
Mary: (chuckles) Ok let’s see. I like how easy they make cooking meals; Paul and I have been loving it. We’ve used it for almost everything; frying meat, vegetables, even baking cupcakes. So we get a lot of value out of it. I wouldn’t use it for every meal as it’s still fried food, but it’s perfect for quickly hashing something together for just us two. However, I do have some criticisms. It’s great for just Paul and I, or perhaps three people, but it isn’t really suitable for large groups, which for me is sort of counter-productive because it’s with big groups that I can imagine people want something like this to help them. The real strength of the air-fryer is doing a whole meal for you in one go.
Tim: Agreed, it’s definitely best for one or two people. Would you recommend the air-fryer then?
Mary: Yes I would. I think there’s plenty of people that can benefit from it if they don’t have much time to cook.
Get yours now at www.kitchenwiz.com/airfryer. They’re half price for the month of September!
Your back-to-school schedule needs these 4 tips
Are you sighing with relief this September or suffering from summer holiday blues? No matter how your summer went, we all want daily life to run like clockwork in the back-to-school season. Here’s some quick tips to earn you some precious time.
1. Prepare dinners in bulk
This age-old classic is popular for a reason. Plan out your meals in a diary. Bulk buy and bulk cook as much as you can put in the freezer, so all you need to do is heat something up for dinner time. Now you can power through your kids’ jam-packed schedules with time to spare.
2. Make breakfast in the evening
Mornings are hard. Make them easier by saving yourself the bother of preparing breakfast. Put together overnight oats, make an omelette for re-heating, or lay everything out so you’re ready to go.
3. Create a kid-friendly schedule
Ever seen those whiteboard timetables for kids? If you don’t fancy paying for one, you could make your own by laminating paper. Just making it clear what’s happening today or this week will get the kids moving and ease up your memory.
4. Plan a bedtime routine
We all know the key to a productive day is a good sleep the night before. Plan a bedtime routine with your kids that they agree to stick to. Make it as fun, short or supervised as you like. Just be strict on the lights going out.
Got some more ideas? We’d love to hear your opinions at hello@kitchenwiz.co.uk .
Disclaimer
This copy was not used for a real newsletter. It is part of my assignment for the copywriting qualification with The College of Media and Publishing.
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