Who is this written for? I wrote this for Ferrari.
Target audience: Loyal Ferrari customers who are looking for the latest release to add to their collection; supercar lovers who want something to use for everyday that doesn’t lack style or power.
Purpose: To introduce the new Purosangue on Ferrari’s website as one of the first things visitors read. It should appeal to their love of Ferrari qualities and present this as a unique car.
It’s time for the Ferrari you love to become the Ferrari you long for. The Purosangue meets you in your search for sport, beauty, and convenience.
The promise of power is fulfilled. Muscular V12 capability invigorates your daily drive with its 6.5L engine producing 715 bhp with classic Ferrari calibre. A new dual clutch wields 8 gears at 35% higher performance to bring you 716 Nm of Torque. Elude the wind and unleash the power that aerodynamics delivers, thanks to air-defying bodywork design.
Purosangue is the new breed of Ferrari genius. For the first time, its sporty DNA is complimented with ease and practicality to make this your day-to-day comfort car. World-first active suspension technology tightens body roll and absorbs uneven surfaces at higher frequencies than ever before. Relax in the stylish four-seater cabin perfected to the colours of your choice and drive with touchscreen control at your fingertips. A spacious boot and four doors bring the first ever family feel to your Ferrari.
Purosangue is the novelty that exudes Ferrari loyalty. The stunning bodywork, explosive throttle response and throaty soundtrack remain true to Formula 1 quality. Purosangue expertly compliments your everyday life with sporty Ferrari supremacy.
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References:
Ferrari (2023) Ferrari Purosangue. [online] Available at Ferrari Purosangue – Ferrari.com [Accessed: 28/11/2023]
YouTube (2023) Ferrari Purosangue DRIVEN: Worth £400k? | Top Gear. [online] Available at Ferrari Purosangue DRIVEN: Worth £400k? | Top Gear – YouTube [Accessed: 29/11/2023]
Twitter (2023) Ferrari. Available at Ferrari on X: “Discover the unique story behind this #FerrariPurosangue in Verde Dora, personalised by Piero Ferrari himself alongside the #FerrariTailorMade programme, showcasing unparalleled craftsmanship in true #Ferrari fashion. #FerrariMagazine” / X (twitter.com) [Accessed: 29/11/2023]
Disclaimer:
This is not real website copy. This is part of my coursework for the Copywriting course for The College of Media and Publishing and has not been used by real clients.